Steve Aoki Designed a $3,000 Bulgari Watch Made for Raves
Steve Aoki is undoubtedly one of many busiest individuals in dance music. Earlier than COVID, he was racking up 200+ reveals a 12 months, runs a label, has a charity, hell he even opened up his personal pizza joint. His entrepreneurial spirit by no means appears to be quenched, and now he’s helped design a brand new watch “made for raves” in collaboration with Bulgari.
As Bloomberg factors out of their interview with Aoki, Bulgari and EDM don’t essentially belong in the identical sentence, and positively not at $3,050. That being stated, there’ll all the time be individuals who recognize the finer issues in life, and who additionally like to get sweaty at reveals. The signature function of the watch, says Bloomberg, is a Superluminova dial that lights up, “excellent for waving round at your subsequent competition in lieu of a glow stick.”
Talking in regards to the collaboration, Aoki stated, “Bulgari is artwork. With sure manufacturers, they get to the purpose of a legacy the place they simply by no means depreciate. I’m a collector; I accumulate bodily artwork and I’m a NFT man. Bulgari simply has that premium. It goes up in worth and it has a historical past and tradition. And it takes a variety of time, and being masters of your work, to get there. They’re simply so excessive caliber, it’s such an honor to have the ability to work with them at this stage.”
You may go to bulgari.com and signal as much as be notified when the watch is on the market.