Oskar illustration promotes wellbeing via new interactive initiative
AOI members Oskar illustration company introduced the sale of works by 5 illustrators from the Oi! collective. Partnering with Visualise, an immersive manufacturing studio specialising in augmented, digital and combined actuality, the undertaking is designed to convey the outside in. All proceeds will go to NABS, the assist organisation for the promoting and media trade, with the goal to advertise wellness and improved psychological well being within the inventive industries after a yr of lockdowns.
In line with the Psychological Well being Basis over half of the grownup inhabitants within the UK felt anxious or nervous in the direction of the tip of 2020. Whereas nervousness attributable to the stress of the pandemic has declined from 62% in March 2020 to 42% in late February 2021, analysis reveals that nature has performed an important function with 45% of the UK inhabitants saying that being in inexperienced house has been very important for his or her psychological well being.
NABS’ personal statistics reveal that the long-term affect of Covid is affecting promoting and media staff. Requests for its grants service rose by six per cent in Q1 2020, reflecting the monetary affect of a yr of job cuts and furlough. In the meantime, 29% of calls to NABS’ Recommendation Line have been from folks looking for emotional assist after a really tough yr. Cash raised from Oskar Illustration’s undertaking will go immediately in the direction of serving to folks throughout promoting and media at this essential time.
“At Oskar illustration we imagine that artwork cannot solely assist extra inventive promoting campaigns, however that it will also be a necessary instrument for a greater high quality of life within the trade. We’re actually excited to have the ability to assist NABS ’trigger with a number of the sensible and completely distinctive works from Oskar illustration artists, whereas additionally offering one thing for everybody to take pleasure in with a tremendous AR expertise that not solely brings the photographs to life, but in addition brings hope for all times after lockdown.”
Oli Roberts, founding father of Oskar illustration
5 of Oskar illustration’s artists have created bespoke posters to convey nature into folks’s properties with a sequence of uplifting posters selling the significance of nature via artwork. A restricted variety of unique posters can be occurring sale reside on the Oskar illustration web site for sooner or later solely, all of the proceeds can be donated to NABS to assist its efforts in creating a greater and more healthy setting for all the promoting and media trade.
Artists and Illustrations
Le Temps des Copains, Bertrand Aznar Drawn from the artist’s personal recollections, the piece remembers all the nice occasions spent with associates considering the sweetness that nature gives us.
Travelling Daydream, Katherine Hardy A wishful pondering illustration of the place the artist wished to be throughout lockdowns: the tip of a heat day, mendacity on a sandy seaside in Portugal.
Quickly To Be, Paris Anthony-Walker This piece highlights the truth that the world has needed to discover alternative ways of connecting with family members through the pandemic, however brings hope as we now begin to come again collectively as soon as once more.
Solar Bob, Anton Hjertstedt The piece reveals how nature could make folks really feel alive once more, recognising the goodness in life, even throughout lockdows.
Residence Workplace, Haley Tippmann The illustration reveals the brand new working house, and a hopeful picture with a desk fading from an indoor dwelling workplace to a summer time seaside scene, so as to add to the hopeful feeling for higher occasions to come back.
Be taught extra about Oskar Illustration company and observe them on-line on Instagram.