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How Our Product Administration Crew Innovates Whereas Working From Wherever

For the Ringmasters sequence, we have a look behind the scenes at how our groups internationally use RingCentral day-to-day. They provide up recommendation on the way to get essentially the most out of the platform, and provides their sincere opinion on the options they want to see subsequent. The third episode faucets into our product administration crew. 


What’s product administration?

For a product to final, corporations should innovate and enhance with suggestions or convey new merchandise to market. One of the simplest ways to do that is by constructing a product-focused organisation the place the best individuals, processes and firm tradition come collectively. 

The people who make up our product crew are the brains behind the scenes. They preserve their fingers on the heartbeat of options in demand and work this into the product roadmap. Whether or not you’re discussing the important thing goals of latest options or rapidly leaping on a video name, RingCentral offers product groups a digital workspace hub for all their communications wants. 

We caught up with Daniel Yin, affiliate vp of product administration at RingCentral, to seek out out extra about how he makes use of the app.  

Making international really feel native 

“One of many fascinating issues with the product administration crew is that it’s unfold out throughout totally different continents. We’ve bought many managers within the US, a bunch based mostly at HQ in Belmont and my boss in Denver. Some members are from the east coast. Then there are a few us in England and one man in Northern Eire. Loads of the individuals we work with are product managers based mostly in St. Petersburg and Xiamen. We’re in the course of launching analysis and improvement places of work in India as effectively; the engineers, product managers and homeowners are going to be there.”

This highlights that the individuals behind the product are dotted all around the world. Regardless of the gap between colleagues, the crew stays related. Daniel has labored remotely since earlier than the pandemic, so issues haven’t modified vastly for him. However sure options have enabled him to remain productive with an more and more dispersed crew.

Messaging retains collaboration going 

Listed below are a number of of the issues Daniel does to maintain organised with colleagues unfold throughout time zones. 

“If I wish to communicate to somebody synchronously or asynchronously, I am going to use messaging. It is the first method I share recordsdata and different content material with colleagues. There’s the historic conversations which are extraordinarily helpful in monitoring what we’re doing and challenge historical past. I do a big proportion of my communication over messaging instruments. We use them every single day, however we additionally construct them.”

– Daniel Yin, AVP of product administration at RingCentral, EMEA


“Having a collaboration platform, I don’t perceive how companies have coped with out it. There are a number of little issues that actually made the distinction for me. The folders characteristic looks as if a minor factor, but it surely goes such a protracted approach to group your conversations in logical methods. It helped me organise my conversations. In order that’s been some of the helpful little instruments that we’ve launched as a characteristic.”


“One of many different issues that clients have offered loads of very constructive suggestions about is emoji responses and GIPHY — the little enjoyable instruments if you’re simply utilizing messaging. Usually [with text only], you’ll be able to’t share reactions, you’ll be able to’t share feelings, it’s tough to convey the way you’re feeling, whether or not you’re making a joke or not, this is likely one of the social facets of utilizing a messaging platform. Particularly proper after I don’t see my crew nose to nose, having the ability to convey what I’m feeling and in a extra social method is good. Once we have a look at the place we’ve come from with our messaging platform, it’s gone from being just about a text-only platform to being rather a lot richer in content material.” 

Integrations make work life simpler 

Now greater than ever, companies depend on a number of instruments to spice up productiveness, automate workflows, handle clients and preserve workers related. Whereas communications know-how will all the time be helpful, there’s such a factor as overloading workers with an excessive amount of tech. 

A method round that is having one software for every little thing. However when specialists (like product administration groups) want sure apps to do their work, having every little thing in a single place is simpler mentioned than accomplished. This is the reason integrations are so helpful.  

“Loads of the added worth you get from RingCentral relies on how you utilize the product. So, for instance, in the event you use Outlook on a regular basis, and all you do is schedule conferences, the scheduler is absolutely useful. 

If all you do is figure in Salesforce, the Salesforce integration is improbable. All of this varies based mostly in your use case, and there are a great deal of use instances. One integration we’re bettering within the UK market is Bullhorn. Taking a look at this integration problem, particularly for my space of the enterprise, I’d prefer to convey it to all our provider companions far more rapidly, and that’s one of many high issues we’re engaged on.” 

What does product administration wish to introduce sooner or later? 

How may the platform evolve sooner or later? Finest to get that proper from the horse’s mouth. Again over to Daniel. 

“It’s like a million-dollar query to a product supervisor, what do you wish to develop subsequent? My function is to very a lot convey all of our applied sciences to a set of worldwide service suppliers. So one of many issues I’d love to do extra simply is convey all of our fascinating integrations to our provider service branded companions. So irrespective of whether or not you come to RingCentral through BT, AT&T, TELUS, Vodafone, I would like you to have that very same service, that very same capacity to speak simply, it doesn’t matter what your model is, it doesn’t matter what your visible model appears to be like like.”

Product administration instruments that assist in the function

It’s clear that RingCentral’s product administration crew is all the time discovering methods to innovate, collaborate and determine what ought to come subsequent for our clients and companions. The RingCentral MVP platform offers the groups the benefit they should proceed on this path.


Samantha is RingCentral’s Content material Specialist for EMEA Advertising and marketing. Earlier than becoming a member of the enterprise, she held numerous roles in content material, public relations and communications. She has labored with corporations throughout industries together with schooling know-how, advertising and promoting, related dwelling, telecoms and publishing.

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